Supermarket Data : Every time you Enter Supermarket or Shop to pick your Groceries and you then Scan your Clubcard or Retailer Loyalty Card that Supermarket or shop Gathers more information about you and your behavior. From the time you came into the Shop to what you  bought, they build a database of you and how you shop. This Allows them to see whats in your basket, What type of foods you buy and how many times you repeat this cycle.  This information is very useful not just to the retailer as it allows them to Schedule Staff Rotas to ensure the shop is fully stocked for key periods of the day to ensure they right stock is coming in on time and its on the shelves to buy, But the Retailers also sell on this Data to Suppliers and Suppliers Love it.  It allows Suppliers to see who is buying their Brand, When they Buy it and what else is in their Basket or Trolley. They can learn a huge amount about what the Consumer is doing and looking for. It also allows the Supplier to see how well th

  Big Data Analytics for AI powered personal trainers For a long time, big data analytics was merely a concept that hadn’t been fully explored and its benefits and applications weren’t fully understood. Fast forward a few years and it is everywhere, embedded in all parts of our daily life, on a global scale. It has quickly become a must-have business technology across all industries. This is certainly true for the booming health and fitness industry, where big data analytics has been welcomed with open arms and applied across the board, in multi-faceted ways. One application of big data analytics in this industry are AI-powered personal trainers. There now exists systems and applications that leverage biometric data to provide users and customers with a personalized training programme, cutting out the need for personal trainers to be physically present for their clients. As you can imagine, this brings with it many advantages including but not limited to; access to a bigger pool of cli

  Peloton is a cycling company that focus on selling technology enabled exercise bikes with HD multi-touch LED video screens that provide an at home fitness class. Peloton was created in  2012.  Peloton live-stream cycling classes from its exercise studio in New York City and sells a monthly subscription service to its users. Peloton trade through three revenue streams, exercise bike sales, subscription fees, and live cycling class fees.  Remote users can see their performance data on a leaderboard live with others in the studio and across the world.  Approximatley 450 cyclists join a live-streaming each time it is streamed. Peloton utilise the latest technology into the design of its stationary cycling "spin" bikes to give indoor cycling a new and exciting experience. They have created a realistic cycling class environment for an in home user. The idea is to make access to fitness as easy as possible for the end user. There is no commute or sign in for class. You can compete

  This blog post discusses fitness trackers and the use of big data analytics. Fitness trackers were first invented by Japanese Doctor, Yoshuro Hatano in 1965. What was initially a very simple device used to track the number of steps the wearer of the device had taken over a 24 hour period, has now developed into what could be described as a one stop shop for reviewing and analysing your overall health and wellbeing.   For many, this collation and presentation of health data has improved their overall health and wellbeing. The use of big data analytics applied to fitness trackers, uses large volumes of information from a variety of sources in real time to provide accurate information on heart health, exercise levels and sleep patterns, wearers of fitness trackers can see in real time to wearers at the flick of a wrist. Technological advances in wearable fitness trackers have further enhanced human connection to the internet of things (IoT), outside of the health data that is collec

The Role of Big Data in the Fitness industry & the use in online classes: Today’s blog will take you through the Role of Big Data has in the Fitness industry & the use in online classes. Those who run online classes or attend online classes may find this useful. Big data has been a powerful force of change in the fitness industry. More fitness companies are using data analytics, AI and other technology to better understand their customers, improve their operating margins and make other changes to adapt to new trends. Things to look out for Find the Right Management Software - First things first, you need to find the proper fitness management tools for gyms and fitness centers. You need to consider what data you are looking to analyze. Optimize Classes Based on Attendance - The last thing that you want is to host classes with poor attendance. Instead, use data from class bookings to determine what classes are popular and when people are most likely to attend them. Then

  Over the past 18 months or so, social interactions, events, the workplace and education space have all, for the most part, moved from out in the world to inside our homes. Whilst this has been a huge sacrifice in different ways, in the workplace, many organisations have increased their efforts to look after the wellbeing of their employees. As a result, it has provided an opportunity for entrepreneurs and small businesses to reach target audiences through virtual channels in a more meaningful way. In the digital space, data on audience behaviour can be collected and analysed, allowing business owners to respond quickly and effectively. For example, wellbeing in has been promoted online through sessions including yoga, pilates, tai chi and meditation. From these sessions, some participants have continued to utilise online resources to maintain and improve their wellbeing. In order for providers of these services, many of whom are sole traders or small business owners, it is necessar

  Google Analytics lets you see how many people visited your website. It also lets you see who left your website (bounced out) and why. Google Analytics tool will show you which pages have a high bounce rate and which pages are performing well. It helps you understand the impression you make on your customer. This gives you the opportunity to change a anything that doesn’t work eg: design layout or content  Google Analytics lets you see your users  geographical location and this is really important for understanding your customer and their needs. Knowing the location of your users helps you design specific marketing campaigns and set goals for that area.   Segmenting your market is clearer and easier when you use Google Ananytics. By using its Advanced Segments, you can learn a lot of things about your users and determine how and which ones to target in the right way that will appeal to them. You can drive more value and personalise your ads and campaigns by using your traffic's da

  With Google Analytics, website owners can have a deeper insight into how their website is performing. It is a free tool that allows you to track key insights such as the number of users, their demographics, geography, and so much more. A great benefit of Google Analytics is that it is accessible for those who have no prior experience in analytics, as once it is set up, it will automatically collate the information gathered in easy to read reports and graphs so that valuable insights can be taken from the data. These reports can then be customised according to specific requirements. Some of the main benefits of using Google Analytics include: Measuring website traffic (number of visitors to your website) Bounce rate: how many visitors exited your website without taking any action on it Session duration: how long users spent on your website Active users right now: how many visitors are currently on the website See what content caused traction so you can focus your efforts on this type

 Google Analytics  This was our first go at using Google Analytics. Google Analytics is used to Track and trace whats happening with your website. Where is your site being seen and who is accessing it and how.  What Devices are they using to access it and the time they spend on it. You can see from all this data what and how well your site is working or not working, Are Visitors just coming on and leaving or are they staying and looking around and at the end either purchasing a service or goods from the site if thats what your goal is.  Having all this information to hand and how to use it can only help the quality of your site. Make it easier for people to find it and keep them on it longer. Constantly Improving it.  Compare it to been able to coax shoppers into your shop on the high street and being able to follow them around to see how they behave and why they did or didnt purchase something. Really Powerful!!

  Setting up a google analytics is the easy part for small businesses, It’s the application stage that small business finds most difficult. To get to the insights that will actually help you make a difference, you will have to know the basics of how to use certain features in Google Analytics. Here are some tips & tricks that should be used by all businesses: 1.        Use Custom Segments - A segment is a subset of your data. Google analytics will provide you with a large amount of data. Creating custom segments within your data set will allow you to get the most value out of your data. For example, creating a segment for Users who viewed a key page or a particular type of page. 2.        Set Intelligence Events – This setting will create an automatic custom alert in Google Analytics that will tip you off about something unusual on the website. For example, a sudden dip in the amount of traffic to your site, or a sudden rise in traffic coming from a particular region. Doing this wi

Google Analytics has become an extremely important element to any business, especially in the Health & Wellness industry. It will give you crucial information that will enable you to make a decision and improve your company based on real-time decisions. In today's short blog, we will discuss the key benefits of using Google Analytics for health-focused businesses.