Benefits of Google Analytics

 

With Google Analytics, website owners can have a deeper insight into how their website is performing. It is a free tool that allows you to track key insights such as the number of users, their demographics, geography, and so much more. A great benefit of Google Analytics is that it is accessible for those who have no prior experience in analytics, as once it is set up, it will automatically collate the information gathered in easy to read reports and graphs so that valuable insights can be taken from the data. These reports can then be customised according to specific requirements.

Some of the main benefits of using Google Analytics include:

  • Measuring website traffic (number of visitors to your website)
  • Bounce rate: how many visitors exited your website without taking any action on it
  • Session duration: how long users spent on your website
  • Active users right now: how many visitors are currently on the website
  • See what content caused traction so you can focus your efforts on this type of content
  • Recognise which marketing efforts/ content is not performing in order to limit time spent on these activities 
  • Divide website users into different segments (geography, age, gender, device used etc...)
  • Overall optimisation of websites to improve interactions/ conversions





Orna

References:
https://engaiodigital.com/google-analytics/
https://blog.apruve.com/10-benefits-of-google-analytics-for-business

Comments

  1. Big Six Media30 January 2022 at 11:55

    This comment has been removed by the author.

    ReplyDelete
  2. Big Six Media30 January 2022 at 11:55

    This comment has been removed by a blog administrator.

    ReplyDelete
  3. Michelle McBride30 January 2022 at 11:59

    Great to have a list of some of the main benefits of Google Analytics. It’s good to know that people with no prior knowledge of the software can easily learn the basics to understand more about the online performance of their website/social media and use that information to make changes to their online presence. Being able to customise the output reports to suit the business needs is interesting as there are certain areas for small businesses that will be more important to some businesses than others, depending on what field of business they are in. Really helpful article!

    ReplyDelete
  4. Rachel12 February 2022 at 04:37

    Hi,
    Great blog post. I found this post to be very interesting & provided a huge amount of new information on digital marketing that I have not seen in other posts.
    Can you recommend any other sites or blogs which offers further information? Particularly on how digital marketing can benefit the wellness industry. What are the main challenges do you think that I will identify as I begin to incorporate these elements into my Business? Is there a financial impact as this is something I will need to know before incorporating theses aspects into my business.
    Thanks
    Rachel Collins

    ReplyDelete
  5. MichelleWK11 March 2022 at 04:56

    Great post, really informative about the benefits of using Google Analytics for small businesses. Thanks, Michelle

    ReplyDelete

Post a Comment

Popular posts from this blog

The Benefits of Running a paid Ad Campaign

Image
  The Benefits of Running A Paid Ad Campaign.   There are  many benefits of to running an Ads Campaign , the main ones are to drive more traffic to your online business site and alerting and communication to customers and clients.  1. Reaching the right People or Audience. having a Paid Ad campaign will allow you to target a very specific group  based on the information you select. You will need to know what devices, Behaviours, and where they are. This will ensure you are talking to the right people. 2.Attract or boost Traffic to your site. Drive them to see your posts or Adverts to get them to make a purchase or use your service. 3. Performance of your Ads.  See how is seeing these ads, Are they relevant and are they going to go that step further and use or purchase your product. Are you connecting to the right people at right times etc. 4. Manage your Budget :  By having a Pay as you go model will allow you to check and control your spend for the ads. You will easily see if the ads
Read more

benefits of Google Analytics for a small business

  Google Analytics lets you see how many people visited your website. It also lets you see who left your website (bounced out) and why. Google Analytics tool will show you which pages have a high bounce rate and which pages are performing well. It helps you understand the impression you make on your customer. This gives you the opportunity to change a anything that doesn’t work eg: design layout or content  Google Analytics lets you see your users  geographical location and this is really important for understanding your customer and their needs. Knowing the location of your users helps you design specific marketing campaigns and set goals for that area.   Segmenting your market is clearer and easier when you use Google Ananytics. By using its Advanced Segments, you can learn a lot of things about your users and determine how and which ones to target in the right way that will appeal to them. You can drive more value and personalise your ads and campaigns by using your traffic's da
Read more

Benefits of Using Social Media Marketing for the wellness industry:

 Benefits of Using Social Media Marketing for the wellness industry: 1.        Navigating health and wellness crises Many consumers use social media as a news source to stay on top of current events happening in the world. And the COVID pandemic was no exception. During the pandemic, sharing key safety guidelines, tips, and statistics related to coronavirus are all highly effective ways to increase engagement and traffic to your website through social posts. It is a great way to keep customers engaged on your opening hours, ect as updates can be sent to your customer straight away. 2.        Engage and Educate As health and wellness influencers, consumers often use social media as a way to manage their health and/or get support for chronic conditions. Posting information about symptoms, how to get medical help when needed, or even sharing resources related to staying healthy during the pandemic can be highly shareable content. Social media is used more & more to get informa
Read more