The Importance of SEO in the Wellness Industry

 


Firstly, what is SEO? Search Engine Optimisation (SEO) is about understanding your customer, what sort of content they want and the type of words they use. In the wellness industry is for the most part (depending on your particular field), a highly saturated market and it can be difficult for an organisation to stand out from their competitors. Using SEO directed at the type of customer you want to attract. Using a tool like https://keywordtool.io/ can help in researching the right keywords to use as it provides a listing of keywords that are relevant to your field including search volumes and trends.

SEO is free with time being the only investment. SEO helps increase your visibility online, whilst SEO improvements help to drive traffic towards your website, increasing traffic should be more than a means to an end, it should accomplish an objective of your organisation. These objectives could be more time spent on your website or a certain amount of pages visited, the objectives you decide to set will help guide you in the choices you make for your SEO improvements.

There are 2 perspectives to take into account when working on improving your SEO, that of your potential customer and also of the search engine. For search engines, bots crawl content and index content, this is then indexed. The bots try to find and understand all the content on the internet to deliver the right results.

For potential customers, once you have an understanding of who they are, you can use long tail and short tail key words. Short tail could be something as simple as gym wear for example, whereas longer more specific phrases people would search for like ‘blue women’s gym shorts’ provide more relevant results than a short tail phrase, it is important to note that people using these long tail searches are more likely to convert to a purchase.

Some other tools to help you in your SEO research:

https://app.neilpatel.com/en/seo_analyzer/site_audit?

https://mysiteauditor.com/

https://www.semrush.com/analytics/keywordmagic/start

Comments

  1. Orna9 March 2022 at 11:10

    Great post! This gave me a great introduction to SEO and highlighted the importance and benefits of it for the wellness industry. The links were also very helpful. Thank you for sharing !

    ReplyDelete
  2. Michelle McBride10 March 2022 at 15:05

    Hi there, your blog post is a very interesting and helpful article. If you have any more information, I would be really grateful if you could share your links with me as I would like to learn more about the topics you touch on in your post. You write very clearly which really helps to understand complex information. Thank you for sharing your ideas and I look forward to reading more of your blog posts.

    ReplyDelete
  3. MichelleWK11 March 2022 at 04:53

    very interesting. This gave me a great introduction to SEO and highlighted the importance and benefits of it for the wellness industry. Thanks, Michelle

    ReplyDelete

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