The Benefits of Running a paid Ad Campaign

 







The Benefits of Running A Paid Ad Campaign.


 

There are  many benefits of to running an Ads Campaign , the main ones are to drive more traffic to your online business site and alerting and communication to customers and clients. 



1. Reaching the right People or Audience. having a Paid Ad campaign will allow you to target a very specific group  based on the information you select. You will need to know what devices, Behaviours, and where they are. This will ensure you are talking to the right people.

2.Attract or boost Traffic to your site. Drive them to see your posts or Adverts to get them to make a purchase or use your service.

3. Performance of your Ads.  See how is seeing these ads, Are they relevant and are they going to go that step further and use or purchase your product. Are you connecting to the right people at right times etc.

4. Manage your Budget :  By having a Pay as you go model will allow you to check and control your spend for the ads. You will easily see if the ads are working. if they are not it very easy to adjust them and run the ones that do work. it allows you to ensure your investment is making a return.

5. Pay per Click ( PPC ) .  this way you only pay for what they see and if they actually make a purchase or use a service. The Data available allows you to see this so hence the investment works as you need it too.  You need to be continually checking it so that it is returning on your investment and you can change it around if not.

6. Only pay for what is seen: This was you only pay for what your potential client or current customer does. If they do not transact a sale you dont pay for it. if they are not interested in what your advertising you can change it around and be more focused. 

7. Multiple Platform Advertising. Be Active on all Channels, Social media such as Instagram , Facebook, Twitter etc. Make the Advert Relevant for each of them. Where are your Clients communicating. You can decide where to invest your spend, which one is the better investment , where are you getting the best reach.

8. Refocus and Retarget.  By analysing your adverts and how they perform will allow you to reuse or redraw the ads. Keep targeting where the users are. you will only show them ads that are relevant to them and hence keep bounce rate low. 





Comments

  1. Michelle McBride7 March 2022 at 09:06

    Great article Shane, really like the list format, makes it really easy to read and understand. Its really helpful to understand more about the benefit of paid ads, particularly interested in the note about how to keep the bounce rate low. Also good to know about managing the budget, its so important to keep track of where spending is happening - especially if it is money wasted! Keeping things relevant is key to running a successful campaign, and making sure the content is made to suit the target audience and platform. Thanks for the information

    ReplyDelete
  2. Anonymous7 March 2022 at 13:17

    Excellent article

    ReplyDelete
  3. BeePeople Group Caitriona Flynn8 March 2022 at 09:26

    great post
    great tips and some excellent takeaways and food for thought.

    Caitriona

    ReplyDelete
  4. Orna9 March 2022 at 10:59

    Thanks for sharing this, I found it very informative!

    ReplyDelete
  5. Unknown10 March 2022 at 02:44

    Insightful list, thanks for sharing

    ReplyDelete
  6. Michelle McBride10 March 2022 at 14:59

    Hi there, your blog post is a very interesting and helpful article. If you have any more information, I would be really grateful if you could share your links with me as I would like to learn more about the topics you touch on in your post. You write very clearly which really helps to understand complex information. Thank you for sharing your ideas and I look forward to reading more of your blog posts.

    ReplyDelete
  7. MichelleWK11 March 2022 at 04:49

    Great post, very informative, great knowledge on how paying for ads can be a benefit for this industry. Can you provide any links to further information on this topic?
    Thanks, michelle

    ReplyDelete

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