In a previous blog, we looked at the importance of SEO for your Fitness & Wellness enterprise: https://bigsixmedia.blogspot.com/2022/02/the-importance-of-seo-in-wellness.html By using paid advertising, you will be able to reach a defined audience, whereas the organic approach through the use of SEO is of more benefit to developing brand awareness. Used well, ads can be affordable and will allow you to reach a specific audience that are relevant in the fitness and wellness industry. For example, Facebook offer a range of tools for targeting specific audiences and have fully customisable ad options. Whether your objectives are awareness, consideration or conversion ads, Facebook provides various ad formats best suited to your objectives. For example, if you wanted to try and increase sales of your gym wear products, you can run a conversion ad targeted at encouraging your audience to purchase through the use of high quality video or image ads showing your product in action.

 The Benefits of Running a Paid Ad Campaign to Drive Traffic to Our Blog There are many benefits of running paid ad campaigns to drive traffic online, which is why it becoming so essential in the digital marketing world. Here are the top benefits: 1. Reaching a relevant audience: Running paid ad campaigns allows you to segment the audience and target very specific groups of people based on certain criteria such as interests, behaviours, devices, geography etc. Therefore you are sure that you will be targeting the correct people. 2. Boost Traffic: Through the use of paid advertising, you can increase the chances of your target audience seeing your ads, which in turn will boost traffic to your blog/website. 3. Analyse Ad Performance: You can easily monitor ad performance and metrics in real-time. This allows you to easily analyse and report on the most important statistics for you for example, impressions, clicks, conversions, 4. Control Budget: Using a pay-as-you-go model, you can easil

The Benefits of Running A Paid Ad Campaign to Drive Traffic to our Blog 5 Reasons to Promote Your Blog Posts with Facebook Ads 1.        You reach a brand-new audience. You can set up your ads so that they are only shown to people who haven’t visited your site in the past 6 months. It allows you to target your audience. 2.        You re-engage people on your list who aren’t opening your emails. Whenever I promote one of my blog posts, I usually start the campaign the day after I send out my newsletter email. Then I exclude anyone who’s already seen the post from my audience. This prevents readers getting a form of bun-out from looking at repeated adverts. 3.        You build conversation for your upcoming launch with pre-launch content. The more people that know about any upcoming events such as the opening of a new gym location or the addition of new classes offered at your current gym sites. 4.        You can move people through your sales funnel. During your launch, one or

Paid advertising   has a cost associated with it. Paid advertising include Pay-Per-Click and online partnerships. Most people understand paid advertising as Pay-Per-Click (PPC). PPC includes Google AdWords, Facebook Ads, Twitter Ads, LinkedIn Ads and Instagram Ads among other social and digital platforms.  These ads are then presented to an audience that you define in the ad platform. You the advertiser pay when someone (customer) clicks your ad.  In addition to paying for each click on your ad, some advertisers set up their ads to pay per 1000 views (otherwise called impressions) Organic content on social media is on the decline. Social media is now a   pay-to-play model   for companies.  With paid advertising, you're guaranteed to reach a defined audience and your content is utilised to elevate your brand with specific targeting to get sales.  Organic marketing is still very important. Any good paid ad campaign has to be backed with good content that is based on consistent and cr

Social Media Marketing is essential for absolutely every industry nowadays, and in this article I will highlight its' importance in the Wellness and Health Industry. There are a plethora of options when it comes to marketing and many of the traditional means of marketing are still being widely used in in the Wellness and Health industry, for example television and print. However, digital marketing is most certainly where organisations should be investing their time and money in to promote their brands. Some of the main benefits of social media marketing in this industry include: - Educating people on your product service - by advertising online such as on Facebook or Instagram, organisations can share invaluable information to current and potential customers. For example, posting stories relating to the industry, highlighting the benefits of health and wellness, and outlining how your organisation will meet customers' needs. - Open Communication - having a social media presen

There are many benefits to using Social Media Marketing for your business particularly within the fitness and wellness industry. Having your business online is one action. You need business accounts on all relevant social media platforms that your customers use. These accounts help you promote your business and drive leads to your company. They also allow you to nurture the relationships you build with prospective customers through engagement. A good relationship with a client leads to conversion. It’s likely that most of your competitors will be carrying out social media marketing. A lot of small businesses prefer social media marketing when promoting their products and services. With social media, you can track your campaigns, analyse, and observe how people are reacting and engaging with your brand.  The data you get from social media platforms can tell who is interested in your brand. You also know how to relate to them either by posting interactive content or sending them direct a

The importance of   SEO is key when building your brand and business. Organic search engine traffic   isn’t the only source of visitor traffic that your business can avail of. Paid traffic is a great option if you have the budget to buy Google Ads, Facebook Ads, Bing Ads, and more besides. Visitors might arrive after clicking through on your forum posts or other users’ forum posts about Visits to your site can also come from forum posts, email signatures, bookmarks, links from industry websites, and social media. Backlinks can be very effective for getting targeted customers. However, if your business website ranks high in the   Search Engine Results Pages (SERPs) it supplies an unlimited supply of   free traffic . You don’t need to pay for the visitors that come from search engines. As long as you mainta in a good standing you will always have this traffic. The number of potential customers is dependent on the number of people searching. The more niche or specific your business the fe

  The main reason you need a social media marketing strategy is to build lasting relationships with existing and potential customers. Being present online means being available when your customers need you. As the world continues to re-open after lots of closures due to the Covid-19 pandemic and social interaction returns, there may be more of a challenge to compete for attention in the digital world. Advantage could be taken to run promotions on wellness like corporate discounts, bootcamp training, exercise class discounts, etc. Photo by  Ketut Subiyanto  from  Pexels Keeping an eye on your competitors social media channels is a good way to find out what is happening in the world of fitness and wellness. Good ways to do your research is subscribing to blogs, look at their what content is trending on various social media channels. Try to find out how your competitors interact with their customers, looks at their campaigns. Review their content and decide if you can utilise any of the

 Benefits of Using Social Media Marketing for the wellness industry: 1.        Navigating health and wellness crises Many consumers use social media as a news source to stay on top of current events happening in the world. And the COVID pandemic was no exception. During the pandemic, sharing key safety guidelines, tips, and statistics related to coronavirus are all highly effective ways to increase engagement and traffic to your website through social posts. It is a great way to keep customers engaged on your opening hours, ect as updates can be sent to your customer straight away. 2.        Engage and Educate As health and wellness influencers, consumers often use social media as a way to manage their health and/or get support for chronic conditions. Posting information about symptoms, how to get medical help when needed, or even sharing resources related to staying healthy during the pandemic can be highly shareable content. Social media is used more & more to get informa

The business models for gyms around the world are evolving and changing rapidly each day. Traditional ways of marketing your business/gym are rarely used in comparison to digital.  Let me give you a simple example. When people are looking for gyms near their area, they don't review each local newspaper. Instead, they simply ask Google.   If gyms want to reach the top of the first page of Google, they would need to work on their SEO.SEO stands for Search Engine Optimization. This is the process of successfully swaying the SERPs in your favour so that your website acquires a higher ranking on Google for your target search terms.  Gyms implement this in their digital strategy and gain many benefits from it. Firstly, SEO allows you to be more target-driven. It allows you to target your website and advertisements towards an audience that is more inclined to purchase your services, gym memberships, etc. Instead of the traditional mass marketing ways of casting a wide net trying to catch

 SEO is critical for any Business, Knowing where your Customers are going and what they are doing is critical.  Where are they spending their Time Searching and Researching and most of all where and why do they Purchase.  First of all you must attract Visitors to your Business by way of your site. Having the relevant information there and correct Wording as to how they can find you is the first step. The more people that find your site and get there by what ever means increases the sale or purchase power. First of all having the correct Key Words is the first step, this ensures that your website can be found for people looking for this Industry. There are many tools that can help you with your Key words such as www.wordstream.com or keywordtool.io    These tools will help you get your business seen in terms of organic Search from Search engines.  It really important to have a good SEO Strategy it can save you a lot of money, rather than spending a lot of your budgets on Advertising if

  Firstly, what is SEO? Search Engine Optimisation (SEO) is about understanding your customer, what sort of content they want and the type of words they use. In the wellness industry is for the most part (depending on your particular field), a highly saturated market and it can be difficult for an organisation to stand out from their competitors. Using SEO directed at the type of customer you want to attract. Using a tool like https://keywordtool.io/ can help in researching the right keywords to use as it provides a listing of keywords that are relevant to your field including search volumes and trends. SEO is free with time being the only investment. SEO helps increase your visibility online, whilst SEO improvements help to drive traffic towards your website, increasing traffic should be more than a means to an end, it should accomplish an objective of your organisation. These objectives could be more time spent on your website or a certain amount of pages visited, the objectives y

  The importance of SEO in the health and fitness industry The health and wellness industry has recently become a highly saturated industry, making it more and more difficult for businesses, especially small businesses to stay competitive. Often, consumers are drawn to the bigger players in the industry as they have more bigger budgets to spend on marketing efforts, making them more visible in the marketplace. However, Seach Engine Optimisation (SEO) is a great place to start for small businesses in the wellness industry who want to become more competitive, building an audience, and increase brand awareness. For example, if someone wants to join a gym nearby, what would they do? Most likely they will google gyms in their area, and this is where SEO is vital for small businesses if they want to appear in these search results. SEO includes all efforts that go into ensuring that your on-page and off-page digital elements contribute towards your website appearing organically in search resu

A lot of people  would be familiar with the fitness app s that are currently available for mobiles and tablets. The apps currently available generate massive amounts of data in such short periods of time.   While fitness apps generate this data look, the vast majority of developers look at it like a lifeline to their business . More fitness apps are using their data  as an opportunity to share this information with potential brand advertisers for commercial gain.   People unfamiliar with big data or certain marketing analytics do not realise how much information we share with fitness apps. N ot only do the apps know your basic information I.e., name, age, gender. It also knows you   workout routine , daily steps , heart rate, sleep pattern and your daily eating habbits. Take MyFitnessPal for example who has amassed one of the world's largest databases of what people eat.   MyFitnessPal share Personal Data with advertisers to provide their users with information on the p