The benefits of running a paid AD campaign to drive traffic to our Blog.


Paid advertising has a cost associated with it. Paid advertising include Pay-Per-Click and online partnerships.

Most people understand paid advertising as Pay-Per-Click (PPC). PPC includes Google AdWords, Facebook Ads, Twitter Ads, LinkedIn Ads and Instagram Ads among other social and digital platforms. These ads are then presented to an audience that you define in the ad platform. You the advertiser pay when someone (customer) clicks your ad. In addition to paying for each click on your ad, some advertisers set up their ads to pay per 1000 views (otherwise called impressions)

Organic content on social media is on the decline. Social media is now a pay-to-play model for companies. With paid advertising, you're guaranteed to reach a defined audience and your content is utilised to elevate your brand with specific targeting to get sales. Organic marketing is still very important. Any good paid ad campaign has to be backed with good content that is based on consistent and creative organic strategy. 

Ads can be affordable and measurable. When you're running paid advertising campaigns, you're able to reach a very targeted audience. Costs related to paid advertising are dependent on the objective or type of ad you are running.

For example, if your objective is website traffic or leads then you will opt for a cost-per-click (CPC), or if your aim is brand awareness you will opt for a CPM (Cost Per 1,000 Impressions). Ads can be created easily and there are many tools that help you to create the necessary images at a low cost.

For example, Google Responsive Ads automatically adjust in size appearance and format to fit any available ad space on the Google Display Network. Google then applies machine learning to serve only the ads that perform the best for you. 

You can also keep track of the money you have spent and set daily and total budgets for campaigns on all paid ad platforms from Google, to Twitter, Facebook and LinkedIn advertising so that you never overspend.

 

Paid ad targeting can be very specific and allows you to reach relevant customers who are interested in your brand, fit the demographics of your customer and reside in the exact geographic location you want to target.

Let's say you own a Yoga Studio. You can advertise to potential clients within a 2-3 km radius of your space. You can't do this with organic SEO or social.

Take a look at your analytics across all your digital platforms and analyse your audience to identify common factors such as keywords, geographic location, demographics, job titles, interests and common topics. You can use all of this information to refine your paid ad targeting and pull in more qualified leads and customers.

Paid advertising allows you to broadcast your message across multiple, but select channels. There are many types of channels to broadcast your brand and message across. You can make use of display banners on the Google Display Network or simply have text ads (search ads) appear above people’s searches on Google.

Today, all social media platforms have paid advertising channels available. They include:

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • YouTube
  • TikTok

There are so many options for you to choose from and a variety of different platforms to suit your paid advertising requirements.


 MWK

Comments

  1. Orna9 March 2022 at 11:04

    Hi,

    Thanks for providing this brief and concise information on running paid ad campaigns. It gave me a great introduction to how ad campaigns work.. It also explained to me why collecting this data might benefit me and how powerful it can be if used correctly. It also provided some great examples of social media platforms that have paid advertising channels.

    Thanks,

    Orna

    ReplyDelete
  2. Michelle McBride10 March 2022 at 15:02

    Hi there, your blog post is a very interesting and helpful article. If you have any more information, I would be really grateful if you could share your links with me as I would like to learn more about the topics you touch on in your post. You write very clearly which really helps to understand complex information. Thank you for sharing your ideas and I look forward to reading more of your blog posts.

    ReplyDelete
  3. Robert Kane11 March 2022 at 06:04

    Great topic to discuss and it clearly reaps the benefits. As we live in a digital world it has become essential for any business to use paid advertising to drive traffic to their webpages.

    ReplyDelete

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