Social media marketing campaign in the fitness & wellness industry

 

The main reason you need a social media marketing strategy is to build lasting relationships with existing and potential customers. Being present online means being available when your customers need you. As the world continues to re-open after lots of closures due to the Covid-19 pandemic and social interaction returns, there may be more of a challenge to compete for attention in the digital world. Advantage could be taken to run promotions on wellness like corporate discounts, bootcamp training, exercise class discounts, etc.

Photo by Ketut Subiyanto from Pexels


Keeping an eye on your competitors social media channels is a good way to find out what is happening in the world of fitness and wellness. Good ways to do your research is subscribing to blogs, look at their what content is trending on various social media channels. Try to find out how your competitors interact with their customers, looks at their campaigns. Review their content and decide if you can utilise any of their techniques to promote your fitness or wellness offerings.

Goals and challenges are very useful in the wellness industry. Creating quality content that promotes interaction with your customers helps to boost conversions and generates leads. For example hosting live videos and creating time based challenges capitalise on the competitiveness of customers interested in fitness and wellness.

See below some interesting websites and blogs in the industry that may be useful:

Remote Coach: https://remotecoach.fit/remote-coach-blog/?gclid=CjwKCAiAgvKQBhBbEiwAaPQw3H7VIayC3XfEMdW-spAwjsgIcPdjxYBzDbeCDKFUKEbylBXaZbek2xoCvlsQAvD_BwE

Headspace: https://get.headspace.com/demo-int?utm_source=google&utm_medium=cpc&utm_campaign=uk_s_non-brand&utm_content=demo&utm_term=&utm_geo=emea&utm_size=all&gclid=CjwKCAiAgvKQBhBbEiwAaPQw3OBf62VLCqj0CXR8Tzx2kn-Utq1KliI0g9WzGrbi8zNXkD4e8NiuTRoCFlsQAvD_BwE

ZevoHealth: https://www.zevohealth.com/wellness-programmes/?gclid=CjwKCAiAgvKQBhBbEiwAaPQw3EBQbcAYIX8F3hdOGGeui4IUOhUHtIsgtWl6zqxmuxfz4ix-kunPyBoCaGMQAvD_BwE#physical?utm_term=corporate%20fitness&utm_campaign=IE+%3E+Health,+Wellness+%26+Wellbeing&utm_source=adwords&utm_medium=ppc&hsa_acc=5035170152&hsa_cam=13328831758&hsa_grp=122445267989&hsa_ad=524939958948&hsa_src=g&hsa_tgt=kwd-295357827579&hsa_kw=corporate%20fitness&hsa_mt=p&hsa_net=adwords&hsa_ver=3


WRITTEN BY MICHELLE McBRIDE

Comments

  1. BeePeople Group Caitriona Flynn8 March 2022 at 09:40

    great post
    great tips and some excellent takeaways and food for thought.

    Caitriona

    ReplyDelete
  2. Orna9 March 2022 at 11:01

    Hi,

    Thanks for providing this brief and concise information on social media marketing. It gave me a great introduction to what it is and how it works. It also provided some great websites and blogs to learn more.

    Thanks,

    Orna

    ReplyDelete
  3. Michelle McBride10 March 2022 at 15:04

    Hi there, your blog post is a very interesting and helpful article. If you have any more information, I would be really grateful if you could share your links with me as I would like to learn more about the topics you touch on in your post. You write very clearly which really helps to understand complex information. Thank you for sharing your ideas and I look forward to reading more of your blog posts.

    ReplyDelete
  4. MichelleWK11 March 2022 at 04:52

    Great post, very informative, great knowledge on Using Social Media Marketing can be a benefit for this industry. Can you provide any links to further information on this topic?
    Thanks, michelle

    ReplyDelete
  5. Robert Kane13 March 2022 at 12:12

    Great post. Easy to understand and very informative.

    ReplyDelete

Post a Comment

Popular posts from this blog

The Benefits of Running a paid Ad Campaign

Image
  The Benefits of Running A Paid Ad Campaign.   There are  many benefits of to running an Ads Campaign , the main ones are to drive more traffic to your online business site and alerting and communication to customers and clients.  1. Reaching the right People or Audience. having a Paid Ad campaign will allow you to target a very specific group  based on the information you select. You will need to know what devices, Behaviours, and where they are. This will ensure you are talking to the right people. 2.Attract or boost Traffic to your site. Drive them to see your posts or Adverts to get them to make a purchase or use your service. 3. Performance of your Ads.  See how is seeing these ads, Are they relevant and are they going to go that step further and use or purchase your product. Are you connecting to the right people at right times etc. 4. Manage your Budget :  By having a Pay as you go model will allow you to check and control your spend for the ad...
Read more

benefits of Google Analytics for a small business

  Google Analytics lets you see how many people visited your website. It also lets you see who left your website (bounced out) and why. Google Analytics tool will show you which pages have a high bounce rate and which pages are performing well. It helps you understand the impression you make on your customer. This gives you the opportunity to change a anything that doesn’t work eg: design layout or content  Google Analytics lets you see your users  geographical location and this is really important for understanding your customer and their needs. Knowing the location of your users helps you design specific marketing campaigns and set goals for that area.   Segmenting your market is clearer and easier when you use Google Ananytics. By using its Advanced Segments, you can learn a lot of things about your users and determine how and which ones to target in the right way that will appeal to them. You can drive more value and personalise your ads and campaigns by usi...
Read more

Benefits of Google Analytics in the Health Industry

Image
Google Analytics has become an extremely important element to any business, especially in the Health & Wellness industry. It will give you crucial information that will enable you to make a decision and improve your company based on real-time decisions. In today's short blog, we will discuss the key benefits of using Google Analytics for health-focused businesses.
Read more