Social media marketing campaign in the fitness & wellness industry

 

The main reason you need a social media marketing strategy is to build lasting relationships with existing and potential customers. Being present online means being available when your customers need you. As the world continues to re-open after lots of closures due to the Covid-19 pandemic and social interaction returns, there may be more of a challenge to compete for attention in the digital world. Advantage could be taken to run promotions on wellness like corporate discounts, bootcamp training, exercise class discounts, etc.

Photo by Ketut Subiyanto from Pexels


Keeping an eye on your competitors social media channels is a good way to find out what is happening in the world of fitness and wellness. Good ways to do your research is subscribing to blogs, look at their what content is trending on various social media channels. Try to find out how your competitors interact with their customers, looks at their campaigns. Review their content and decide if you can utilise any of their techniques to promote your fitness or wellness offerings.

Goals and challenges are very useful in the wellness industry. Creating quality content that promotes interaction with your customers helps to boost conversions and generates leads. For example hosting live videos and creating time based challenges capitalise on the competitiveness of customers interested in fitness and wellness.

See below some interesting websites and blogs in the industry that may be useful:

Remote Coach: https://remotecoach.fit/remote-coach-blog/?gclid=CjwKCAiAgvKQBhBbEiwAaPQw3H7VIayC3XfEMdW-spAwjsgIcPdjxYBzDbeCDKFUKEbylBXaZbek2xoCvlsQAvD_BwE

Headspace: https://get.headspace.com/demo-int?utm_source=google&utm_medium=cpc&utm_campaign=uk_s_non-brand&utm_content=demo&utm_term=&utm_geo=emea&utm_size=all&gclid=CjwKCAiAgvKQBhBbEiwAaPQw3OBf62VLCqj0CXR8Tzx2kn-Utq1KliI0g9WzGrbi8zNXkD4e8NiuTRoCFlsQAvD_BwE

ZevoHealth: https://www.zevohealth.com/wellness-programmes/?gclid=CjwKCAiAgvKQBhBbEiwAaPQw3EBQbcAYIX8F3hdOGGeui4IUOhUHtIsgtWl6zqxmuxfz4ix-kunPyBoCaGMQAvD_BwE#physical?utm_term=corporate%20fitness&utm_campaign=IE+%3E+Health,+Wellness+%26+Wellbeing&utm_source=adwords&utm_medium=ppc&hsa_acc=5035170152&hsa_cam=13328831758&hsa_grp=122445267989&hsa_ad=524939958948&hsa_src=g&hsa_tgt=kwd-295357827579&hsa_kw=corporate%20fitness&hsa_mt=p&hsa_net=adwords&hsa_ver=3


WRITTEN BY MICHELLE McBRIDE

Comments

  1. BeePeople Group Caitriona Flynn8 March 2022 at 09:40

    great post
    great tips and some excellent takeaways and food for thought.

    Caitriona

    ReplyDelete
  2. Orna9 March 2022 at 11:01

    Hi,

    Thanks for providing this brief and concise information on social media marketing. It gave me a great introduction to what it is and how it works. It also provided some great websites and blogs to learn more.

    Thanks,

    Orna

    ReplyDelete
  3. Michelle McBride10 March 2022 at 15:04

    Hi there, your blog post is a very interesting and helpful article. If you have any more information, I would be really grateful if you could share your links with me as I would like to learn more about the topics you touch on in your post. You write very clearly which really helps to understand complex information. Thank you for sharing your ideas and I look forward to reading more of your blog posts.

    ReplyDelete
  4. MichelleWK11 March 2022 at 04:52

    Great post, very informative, great knowledge on Using Social Media Marketing can be a benefit for this industry. Can you provide any links to further information on this topic?
    Thanks, michelle

    ReplyDelete
  5. Robert Kane13 March 2022 at 12:12

    Great post. Easy to understand and very informative.

    ReplyDelete

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