The importance of SEO in the health and fitness industry

 

The importance of SEO in the health and fitness industry





The health and wellness industry has recently become a highly saturated industry, making it more and more difficult for businesses, especially small businesses to stay competitive.
Often, consumers are drawn to the bigger players in the industry as they have more bigger budgets to spend on marketing efforts, making them more visible in the marketplace. However, Seach Engine Optimisation (SEO) is a great place to start for small businesses in the wellness industry who want to become more competitive, building an audience, and increase brand awareness.

For example, if someone wants to join a gym nearby, what would they do? Most likely they will google gyms in their area, and this is where SEO is vital for small businesses if they want to appear in these search results.

SEO includes all efforts that go into ensuring that your on-page and off-page digital elements contribute towards your website appearing organically in search results.

On-page SEO includes factors that you can control on your website to optimize it. This includes choosing the best keywords, posting consistently, including relevant content, reducing page load speed and ensuring the website is optimised for all devices.

Off-page SEO includes factors outside your actual website that help determine your website’s ranking in search engines. This includes guest posts, backlinking, and linking other webpages. Off-page SEO is harder to manage as you cannot control what other people post and link online but it does play a big role in contributing towards the visibility of your website.

Now that we understand what exactly it is, here are the main benefits for of optimizing SEO in the health and wellness industry:

Reaches a wider audience
  • Translates into better conversions
  • Helps with content marketing
  • Provides 24/7 advertisement 
  • Increases brand awareness
  • Builds authority and credibility
  • Offers users an exceptional digital experience
  • The data gathered offers invaluable insights

While small players in the health and fitness industry faces many obstacles  an easy and free way to start becoming more competitive is to enhance SEO efforts and in turn this will increase rankings, improve brand awareness, maximize PPC campaigns, and deliver an impressive return on investment.

Orna


References:

https://www.metricmarketing.com/blog/the-importance-of-seo-for-your-business-benefits-of-seo-why-seo-is-so-powerful/#:~:text=SEO%20stands%20for%20Search%20Engine,a%20greater%20number%20of%20people.
https://digitalmarketinginstitute.com/blog/what-is-seo-and-why-is-it-important
https://moz.com/beginners-guide-to-seo/why-search-engine-marketing-is-necessary

Comments

  1. CBOB5 February 2022 at 03:16

    Really liked this Orna. Simply explained what SEO does and its benefits.
    Colette Breen-O'Boyle

    ReplyDelete
  2. Rachel12 February 2022 at 04:34

    Hi,
    Great blog post. I found this post to be very interesting & provided a huge amount of new information on digital marketing that I have not seen in other posts.
    Can you recommend any other sites or blogs which offers further information? Particularly on how digital marketing can benefit the wellness industry. What are the main challenges do you think that I will identify as I begin to incorporate these elements into my Business? Is there a financial impact as this is something I will need to know before incorporating theses aspects into my business.
    Thanks
    Rachel Collins

    ReplyDelete
  3. MichelleWK11 March 2022 at 04:54

    very interesting. This gave me a great introduction to SEO and highlighted the importance and benefits of it for the wellness industry. Thanks, Michelle

    ReplyDelete

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