Benefits of Google Analytics in the Health Industry

Google Analytics has become an extremely important element to any business, especially in the Health & Wellness industry. It will give you crucial information that will enable you to make a decision and improve your company based on real-time decisions. In today's short blog, we will discuss the key benefits of using Google Analytics for health-focused businesses.


Understanding your audience 

Considering Google Analytics is commonly known as a monitoring tool it will give you an insight into your web visitors. Google Analytics will show where the end users' location is, their gender, age, the device used, and much more. This information gives you a better understanding of your audience and will improve any digital campaign because now you know: what location, age, gender, etc of your website visitors. you want to target.  


Targeted Campaigns 

By having a better understanding of your audience, it will make your digital campaigns a lot easier and more target-driven without blowing a vast amount of your budget. This will allow you to come up with targeted campaigns that are looking to reach a particular area or audience.


Evaluating Traffic  

Using Google Analytics will help improve your overall marketing strategy as you will get an understanding of where or how the user landed on your website. You will be able to see how they behaved on your website i.e., the links they clicked, the pages they were on the longest, drop off/bounce rates and purchases they made. You also get an insight into the words they used when searching for a particular product.   

As businesses continue to adapt to the digital world, we currently live in. It is crucial for all businesses no matter how big or small to use Google Analytics. It will give you a clearer idea of your target audience and overall outline where you need to improve on your website.  


Written by,

Robert Kane





Comments

  1. Big Six Media24 January 2022 at 11:38


    Hi Robert, great blog. I found it very informative on what the benefits are of Goggle Analytics on small companies. It’s great to know how this tool gives you the ability to identify your target audience and create a more targeted marketing strategy. It’s also great to see how you can identify your target audience by using this tool. Do you have any examples of small companies that use this analytic tool?

    ReplyDelete
  2. Orna24 January 2022 at 12:14

    Hi Robert,

    Thanks for sharing your knowledge of the benefits of Google Analytics. I found your content easy to follow and informative. As a newcomer to analytics, this blog post gave me a good insight into the pros of using Google Analytics on my website for my small business. As you mentioned, it will help me to better understand my audience, make my digital campaign more targeted and to evaluate my website traffic.

    Thanks, Orna

    ReplyDelete
  3. Michelle McBride30 January 2022 at 12:32

    You’re post covered one of the key concerns that can create a barrier to using Google Analytics – budget! I had always assumed it was really expensive, and that it was really complicated to use. Your article lays out quite clearly the simplicity of the tool and how beneficial it is to understanding where customers are, what they are interested in and how best to target them using reports from Google Analytics. I particularly like your section on evaluating traffic, being able to understand why visitors to a website leave is key to figuring out what to do to make them stay, thanks for the informative post.

    ReplyDelete
  4. Rachel12 February 2022 at 04:38

    Hi,
    Great blog post. I found this post to be very interesting & provided a huge amount of new information on digital marketing that I have not seen in other posts.
    Can you recommend any other sites or blogs which offers further information? Particularly on how digital marketing can benefit the wellness industry. What are the main challenges do you think that I will identify as I begin to incorporate these elements into my Business? Is there a financial impact as this is something I will need to know before incorporating theses aspects into my business.
    Thanks
    Rachel Collins

    ReplyDelete
  5. Anonymous7 March 2022 at 13:15

    This is so informative, thanks

    ReplyDelete
  6. BeePeople Group Caitriona Flynn8 March 2022 at 09:47

    great post
    great tips and some excellent takeaways and food for thought.

    Caitriona

    ReplyDelete
  7. Anonymous9 March 2022 at 23:49

    Great information easy to move through

    ReplyDelete
  8. MichelleWK11 March 2022 at 04:57

    Great post, really informative about the benefits of using Google Analytics for small businesses. Thanks, Michelle

    ReplyDelete

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