The Benefits of running a paid ad campaign to drive traffic to our blog

 The Benefits of Running a Paid Ad Campaign to Drive Traffic to Our Blog






There are many benefits of running paid ad campaigns to drive traffic online, which is why it becoming so essential in the digital marketing world. Here are the top benefits:


1. Reaching a relevant audience: Running paid ad campaigns allows you to segment the audience and target very specific groups of people based on certain criteria such as interests, behaviours, devices, geography etc. Therefore you are sure that you will be targeting the correct people.

2. Boost Traffic: Through the use of paid advertising, you can increase the chances of your target audience seeing your ads, which in turn will boost traffic to your blog/website.

3. Analyse Ad Performance: You can easily monitor ad performance and metrics in real-time. This allows you to easily analyse and report on the most important statistics for you for example, impressions, clicks, conversions,

4. Control Budget: Using a pay-as-you-go model, you can easily monitor and control your budget for specific ads and campaigns. If a campaign is not performing well, you can simply pause it or adjust the targeting. Seeing how your budget is being spent in real-time allows you to have control over budgeting and overall spend.

5. Only pay for actual visits to blog: With the PPC (pay-per-click) model, you only have to pay for ads that a user has clicked on so you know that you are not wasting your budget on an audience who are not interested in your product or service at all.

7. Advertise on multiple channels: There are many platforms you can choose from to reach a wider audience across multiple advertising channels. For example: Facebook, Instagram, Snapchat, Twitter, YouTube.

8 Retargeting: Retargeting means you are targeting users who have previously visited your website/blog or engaged with it. Regargeting ad will show users relevant ads to ensure you are targeting potential customers who have previously showed an interest in your brand.


Orna


References:

https://www.searchenginejournal.com/ppc-guide/ppc-advertising-benefits/

https://www.mo.agency/blog/benefits-of-paid-advertising

https://www.singlegrain.com/blog-posts/pay-per-click/should-you-send-paid-traffic-to-your-content-marketing-campaigns/



Comments

  1. Anonymous8 March 2022 at 04:15

    Great article, thanks for all the info

    ReplyDelete
  2. BeePeople Group Caitriona Flynn8 March 2022 at 09:35

    great post
    great tips and some excellent takeaways and food for thought.

    Caitriona

    ReplyDelete
  3. Robert9 March 2022 at 14:34

    Great post, and brilliant tips.

    ReplyDelete
  4. Unknown9 March 2022 at 14:44

    Very insightful post, thanks for sharing.

    ReplyDelete
  5. Margaret9 March 2022 at 23:53

    Informative, captures key information.

    ReplyDelete

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