The Benefits of Running a Paid Ad Campaign to Drive Traffic to a Fitness & Wellness Blog

 



In a previous blog, we looked at the importance of SEO for your Fitness & Wellness enterprise: https://bigsixmedia.blogspot.com/2022/02/the-importance-of-seo-in-wellness.html

By using paid advertising, you will be able to reach a defined audience, whereas the organic approach through the use of SEO is of more benefit to developing brand awareness. Used well, ads can be affordable and will allow you to reach a specific audience that are relevant in the fitness and wellness industry. For example, Facebook offer a range of tools for targeting specific audiences and have fully customisable ad options. Whether your objectives are awareness, consideration or conversion ads, Facebook provides various ad formats best suited to your objectives. For example, if you wanted to try and increase sales of your gym wear products, you can run a conversion ad targeted at encouraging your audience to purchase through the use of high quality video or image ads showing your product in action.

Platforms that offer a paid ad service:

Google

Bing

Facebook

Instagram Ads

Twitter Ads

LinkedIn Ads

Pinterest Ads

Amazon Ads

 

Any ads that are clicked on cost you money (PPC – Pay Per Click) so it is important to remember when setting up any paid ad campaigns to do your research, research keywords in the fitness and wellness industry, organise your key words, and set up landing pages on your website. Depending on your objectives, you should make it as easy as possible for your potential customer so navigate your web site or specific page and to make that conversion, whether it is the length of time they stay on your website or the product they purchase, the information needs to be clear, concise and visually appealing.

To learn more about Google Ads, click the link below:

https://ads.google.com/intl/en_ie/getstarted/?subid=ie-en-ha-aw-sk-c-bau!o3~CjwKCAiAgvKQBhBbEiwAaPQw3I4Uv9AYbaK5SZMSXwXRH8EVK_6_Z5rt7IpNQ8lETALV4k4YhysnlhoC0g8QAvD_BwE~130148562928~kwd-1158250613442~13811120562~532136963967&utm_source=aw&utm_medium=ha&utm_campaign=ie-en-ha-aw-sk-c-bau!o3~CjwKCAiAgvKQBhBbEiwAaPQw3I4Uv9AYbaK5SZMSXwXRH8EVK_6_Z5rt7IpNQ8lETALV4k4YhysnlhoC0g8QAvD_BwE~130148562928~kwd-1158250613442~13811120562~532136963967&gclid=CjwKCAiAgvKQBhBbEiwAaPQw3I4Uv9AYbaK5SZMSXwXRH8EVK_6_Z5rt7IpNQ8lETALV4k4YhysnlhoC0g8QAvD_BwE&gclsrc=aw.ds

WRITTEN BY MICHELLE McBRIDE

 

 

Comments

  1. Rachel8 March 2022 at 05:28

    Hi Michelle,

    Great blog post, very informative, great knowledge on how analytics is beneficial to the wellness industry as this is often an overlooked industry. Can you provide any links to further information on this topic?
    Thanks,
    Rachel

    ReplyDelete
  2. BeePeople Group Caitriona Flynn8 March 2022 at 09:35

    great post
    great tips and some excellent takeaways and food for thought.

    Caitriona

    ReplyDelete
  3. CBOB8 March 2022 at 15:03

    Great links. Well done 🙌🏼

    ReplyDelete
  4. Orna9 March 2022 at 11:05

    Hi,

    Thanks for providing this brief and concise information on the benefits of running a paid ad campaign. The links were very useful.

    Thanks,

    Orna

    ReplyDelete
  5. Michelle McBride10 March 2022 at 15:01

    Hi there, your blog post is a very interesting and helpful article. If you have any more information, I would be really grateful if you could share your links with me as I would like to learn more about the topics you touch on in your post. You write very clearly which really helps to understand complex information. Thank you for sharing your ideas and I look forward to reading more of your blog posts.

    ReplyDelete
  6. MichelleWK11 March 2022 at 04:50

    Great post, very informative, great knowledge on how paying for ads can be a benefit for this industry. Can you provide any links to further information on this topic?
    Thanks, michelle

    ReplyDelete

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