The Importance of Big Data Analytics in the use of Fitness Trackers

 

This blog post discusses fitness trackers and the use of big data analytics. Fitness trackers were first invented by Japanese Doctor, Yoshuro Hatano in 1965. What was initially a very simple device used to track the number of steps the wearer of the device had taken over a 24 hour period, has now developed into what could be described as a one stop shop for reviewing and analysing your overall health and wellbeing.  For many, this collation and presentation of health data has improved their overall health and wellbeing.

The use of big data analytics applied to fitness trackers, uses large volumes of information from a variety of sources in real time to provide accurate information on heart health, exercise levels and sleep patterns, wearers of fitness trackers can see in real time to wearers at the flick of a wrist.

Technological advances in wearable fitness trackers have further enhanced human connection to the internet of things (IoT), outside of the health data that is collected, wearers now have a connection to a variety of devices including calls, texts and music. All of this information is collected, stored, analysed and used to generate reports and statistics that allow for understanding of a broad range of information in an easily understanding format.

Big data analytics in fitness trackers not only provides the wearer with practical information on their personal behaviours, but also has potential implications on the healthcare systems and employment. In healthcare, data can be used to monitor a patients health and, according to software R&D engineering company, Altexsoft, alerts “can be set up, allowing for early intervention and treatment”, having potentially live saving abilities through the combined use of wearable tech and big data.



Written By Michelle McBride

Comments

  1. Orna5 February 2022 at 03:10

    Hi Michelle,

    As someone who wears a fitness tracker daily, and who has been for the last 5 years, I had never given much thought into them until now. I use my fitbit daily to tell the time, monitor my heart rate during workouts and to keep me motivated and accountable for my movement throughout the day. It truly is amazing what technology can enable these days, especially in fitness trackers as there is so much data being processed on a daily bases that we never even stop to consider.

    Orna

    ReplyDelete
  2. BeePeople Group Caitriona Flynn8 March 2022 at 09:44

    great post
    great tips and some excellent takeaways and food for thought.

    Caitriona

    ReplyDelete

Post a Comment

Popular posts from this blog

The Benefits of Running a paid Ad Campaign

Image
  The Benefits of Running A Paid Ad Campaign.   There are  many benefits of to running an Ads Campaign , the main ones are to drive more traffic to your online business site and alerting and communication to customers and clients.  1. Reaching the right People or Audience. having a Paid Ad campaign will allow you to target a very specific group  based on the information you select. You will need to know what devices, Behaviours, and where they are. This will ensure you are talking to the right people. 2.Attract or boost Traffic to your site. Drive them to see your posts or Adverts to get them to make a purchase or use your service. 3. Performance of your Ads.  See how is seeing these ads, Are they relevant and are they going to go that step further and use or purchase your product. Are you connecting to the right people at right times etc. 4. Manage your Budget :  By having a Pay as you go model will allow you to check and control your spend for the ads. You will easily see if the ads
Read more

benefits of Google Analytics for a small business

  Google Analytics lets you see how many people visited your website. It also lets you see who left your website (bounced out) and why. Google Analytics tool will show you which pages have a high bounce rate and which pages are performing well. It helps you understand the impression you make on your customer. This gives you the opportunity to change a anything that doesn’t work eg: design layout or content  Google Analytics lets you see your users  geographical location and this is really important for understanding your customer and their needs. Knowing the location of your users helps you design specific marketing campaigns and set goals for that area.   Segmenting your market is clearer and easier when you use Google Ananytics. By using its Advanced Segments, you can learn a lot of things about your users and determine how and which ones to target in the right way that will appeal to them. You can drive more value and personalise your ads and campaigns by using your traffic's da
Read more

Benefits of Using Social Media Marketing for the wellness industry:

 Benefits of Using Social Media Marketing for the wellness industry: 1.        Navigating health and wellness crises Many consumers use social media as a news source to stay on top of current events happening in the world. And the COVID pandemic was no exception. During the pandemic, sharing key safety guidelines, tips, and statistics related to coronavirus are all highly effective ways to increase engagement and traffic to your website through social posts. It is a great way to keep customers engaged on your opening hours, ect as updates can be sent to your customer straight away. 2.        Engage and Educate As health and wellness influencers, consumers often use social media as a way to manage their health and/or get support for chronic conditions. Posting information about symptoms, how to get medical help when needed, or even sharing resources related to staying healthy during the pandemic can be highly shareable content. Social media is used more & more to get informa
Read more