Google Analytics Tips for Small Businesses

 Setting up a google analytics is the easy part for small businesses, It’s the application stage that small business finds most difficult. To get to the insights that will actually help you make a difference, you will have to know the basics of how to use certain features in Google Analytics.

Here are some tips & tricks that should be used by all businesses:

1.       Use Custom Segments - A segment is a subset of your data. Google analytics will provide you with a large amount of data. Creating custom segments within your data set will allow you to get the most value out of your data. For example, creating a segment for Users who viewed a key page or a particular type of page.

2.       Set Intelligence Events – This setting will create an automatic custom alert in Google Analytics that will tip you off about something unusual on the website. For example, a sudden dip in the amount of traffic to your site, or a sudden rise in traffic coming from a particular region. Doing this will allow small business to react fast, & either help mitigate an issue, or increase stock levels due to the increase in customer interest.

3.       Assign Monetary Values to Your Goals – This is an important tip, as it is important to identify the goals of your website, as primary goal of a business website is to generate revenue. For example, how much is a phone call worth to your business? If this is an option on your website, you can analyze how many people follow the links on your website to call which could result in a call to make an appointment. You can only truly measure the effectiveness of a marketing campaign by analyzing how it affects your bottom line, for better or worse

Written by

Rachel Collins









Comments

  1. Orna24 January 2022 at 12:22

    Hi Rachel,

    Thanks for sharing this information on your blog. I found it concise and informative. Your tips and tricks were useful for me as a small business owner. Going forward, I will ensure to implement the tips you mentioned above (using custom segments, setting intelligence events and assigning monetary values to my goals), to get the best out of my Google Analytics.

    Thanks,

    Orna

    ReplyDelete
  2. Michelle McBride30 January 2022 at 12:09

    Thank you for providing really practical examples of some of the key points and benefits of using Google Analytics. Being new to Google Analytics can be a little overwhelming as there is so much data available. As you say in your blog post, it is important to set some parameters and customise the information you need in order for it to be effective in improving online activities. Your tips and tricks are really helpful, thanks for giving easy to understand information.

    ReplyDelete
  3. Anonymous7 March 2022 at 13:16

    Really interesting!

    ReplyDelete
  4. MichelleWK11 March 2022 at 04:57

    Great post, really informative about the benefits of using Google Analytics for small businesses. Thanks, Michelle

    ReplyDelete

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