Google Analytics - Digital Wellness For Small Business


 


Over the past 18 months or so, social interactions, events, the workplace and education space have all, for the most part, moved from out in the world to inside our homes. Whilst this has been a huge sacrifice in different ways, in the workplace, many organisations have increased their efforts to look after the wellbeing of their employees. As a result, it has provided an opportunity for entrepreneurs and small businesses to reach target audiences through virtual channels in a more meaningful way. In the digital space, data on audience behaviour can be collected and analysed, allowing business owners to respond quickly and effectively. For example, wellbeing in has been promoted online through sessions including yoga, pilates, tai chi and meditation. From these sessions, some participants have continued to utilise online resources to maintain and improve their wellbeing. In order for providers of these services, many of whom are sole traders or small business owners, it is necessary to understand who their customer is, where they are and what they want. Whilst this can be difficult to track in real life interactions which are based on the feedback the customer provides, online data can track behaviour in much more detail.

Google analytics provides a (usually) free and easy to use cloud-based software that can help not only track user behaviour, but can also be used to set targets and goals and monitor how well your website, blog or marketing campaign is doing. Whilst direct customer feedback is still vitally important, using Google Analytics can indicate clearly where your online traffic is coming from. This allows you to track consumers in real time and adjust your marketing strategy. For example, you could find that 100 users are visiting your website through an ad placed on Facebook versus 1,000 users via a Google ad. This quickly allows you to redirect your advertising budget to higher performing ads. This is a very simple example of a complex tool that can transform the success of any small business. To learn more about Google Analytics and set up an account, follow the links below.

Learn: https://analytics.google.com/analytics/academy/

Join: https://support.google.com/analytics/answer/1008015?hl=en

Written by Michelle McBride

Comments

  1. Rachel26 January 2022 at 06:20

    Hi Michelle, great post I found it very informative. I really liked the example of how beneficial google analytics is for a wellness business, where a company can analyze their data to find the most beneficial RTM to advertise to their demographic.

    ReplyDelete
  2. Orna5 February 2022 at 03:23

    Hi Michelle,

    Great article! The online world and the word "analytics" itself can sound very daunting and intimidating for people who have no prior experience with data analytics and online technologies and tools. However, you have provided a great starting point small businesses in the wellness industry looking to optimize their online performance. Orna

    ReplyDelete
  3. MichelleWK11 March 2022 at 04:59

    Great post, really informative about the benefits of using Google Analytics for small businesses. Thanks, Michelle

    ReplyDelete

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