Benefits and Challenges of using Customer Data for marketing

The key benefits of using customer data for digital marketing are being able to identify your target audience easily through the use of mainly free online tools. The list of options in this area is extensive, some being Where are your target audience? What time of day are they online? What device are they using? You can gain insights into online behaviour and create or adjust your strategy to improve your online performance. For example, if you notice a significant bounce rate from a particular page on your website, you can use this information to redesign the page so that you might be able to retain your audience, enabling you to reach a target of length of time on your website, or number of pages clicked. It may be that there is no lead on from a page visit, adding a Call To Action to sign up for a newsletter may encourage further interaction with your potential customer.



Some of the challenges around using customer data are that it can be difficult to learn how to analyse the information to provide you actionable details to assist you in improving your online performance. One of the key issues that is becoming more prevalent is issues concerning privacy. There have been some headline grabbing hacks in recent times, in 2021, the Irish health service (HSE) hack caused significant disruption to the service, resulting in appointment cancellations and back logs in medical care. In addition, it hugely damaged trust in digital data as it effected people from all aspects of life. Perhaps the only positive outcome is as a nation, there is far more awareness of cybercrime and its implications than ever before, however this has created additional challenges in collecting digital data due to fears of further cyber-crimes.

To learn more about how to collect and analyse customer data, click on the link to our specific blog post on using Google Analytics:

https://bigsixmedia.blogspot.com/2022/01/digital-wellness-for-small-business.html


WRITTEN BY MICHELLE McBRIDE

Comments

  1. Anonymous7 March 2022 at 13:14

    Really interesting, thanks for the info!

    ReplyDelete
  2. Rachel8 March 2022 at 05:27

    Hi,

    Great blog post, very informative, great knowledge on how analytics is beneficial to the wellness industry as this is often an overlooked industry. Can you provide any links to further information on this topic?
    Thanks,
    Rachel

    ReplyDelete
  3. BeePeople Group Caitriona Flynn8 March 2022 at 09:25

    great post
    great tips and some excellent takeaways and food for thought.

    Caitriona

    ReplyDelete
  4. Robert8 March 2022 at 11:49

    Excellent article, very well written.

    ReplyDelete
  5. Orna9 March 2022 at 10:58

    Thanks for sharing this, I found it very informative!

    ReplyDelete
  6. Unknown10 March 2022 at 01:25

    Insightful post, highlights the benefits clearly

    ReplyDelete
  7. MichelleWK11 March 2022 at 04:47

    Great blog post, very informative, great knowledge on benefits and challenges around consumer data for marketing. Can you provide any links to further information on this topic?
    Michelle

    ReplyDelete

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