The Importance of Search Engine Optimization for wellness brands: It’s critical to entice visitors to your website, regardless of what industry you are in. The more people that are attracted to your website, the higher the possibility of people purchasing a good or service from your website. SEO campaigns ensure health & wellness websites are optimized for both search engines and users in order to increase rankings, relevant traffic and, ultimately, more conversions. SEO can boost brand awareness and increase referral traffic to your website. Are users coming to your health & wellness website and going through the checkout process but not actually finalizing their purchases? Providing a better user experience for potential customers can include anything from creating easy-to-find calls to action, establishing a simplified checkout process, or enabling a fast and reliable website. Websites that are difficult to navigate will result in less traffic & in turn result in l...

Supermarket Data : Every time you Enter Supermarket or Shop to pick your Groceries and you then Scan your Clubcard or Retailer Loyalty Card that Supermarket or shop Gathers more information about you and your behavior. From the time you came into the Shop to what you  bought, they build a database of you and how you shop. This Allows them to see whats in your basket, What type of foods you buy and how many times you repeat this cycle.  This information is very useful not just to the retailer as it allows them to Schedule Staff Rotas to ensure the shop is fully stocked for key periods of the day to ensure they right stock is coming in on time and its on the shelves to buy, But the Retailers also sell on this Data to Suppliers and Suppliers Love it.  It allows Suppliers to see who is buying their Brand, When they Buy it and what else is in their Basket or Trolley. They can learn a huge amount about what the Consumer is doing and looking for. It also allows the Supplier to s...

  Big Data Analytics for AI powered personal trainers For a long time, big data analytics was merely a concept that hadn’t been fully explored and its benefits and applications weren’t fully understood. Fast forward a few years and it is everywhere, embedded in all parts of our daily life, on a global scale. It has quickly become a must-have business technology across all industries. This is certainly true for the booming health and fitness industry, where big data analytics has been welcomed with open arms and applied across the board, in multi-faceted ways. One application of big data analytics in this industry are AI-powered personal trainers. There now exists systems and applications that leverage biometric data to provide users and customers with a personalized training programme, cutting out the need for personal trainers to be physically present for their clients. As you can imagine, this brings with it many advantages including but not limited to; access to a bigger pool of...

  Peloton is a cycling company that focus on selling technology enabled exercise bikes with HD multi-touch LED video screens that provide an at home fitness class. Peloton was created in  2012.  Peloton live-stream cycling classes from its exercise studio in New York City and sells a monthly subscription service to its users. Peloton trade through three revenue streams, exercise bike sales, subscription fees, and live cycling class fees.  Remote users can see their performance data on a leaderboard live with others in the studio and across the world.  Approximatley 450 cyclists join a live-streaming each time it is streamed. Peloton utilise the latest technology into the design of its stationary cycling "spin" bikes to give indoor cycling a new and exciting experience. They have created a realistic cycling class environment for an in home user. The idea is to make access to fitness as easy as possible for the end user. There is no commute or sign in fo...

  This blog post discusses fitness trackers and the use of big data analytics. Fitness trackers were first invented by Japanese Doctor, Yoshuro Hatano in 1965. What was initially a very simple device used to track the number of steps the wearer of the device had taken over a 24 hour period, has now developed into what could be described as a one stop shop for reviewing and analysing your overall health and wellbeing.   For many, this collation and presentation of health data has improved their overall health and wellbeing. The use of big data analytics applied to fitness trackers, uses large volumes of information from a variety of sources in real time to provide accurate information on heart health, exercise levels and sleep patterns, wearers of fitness trackers can see in real time to wearers at the flick of a wrist. Technological advances in wearable fitness trackers have further enhanced human connection to the internet of things (IoT), outside of the health data that ...

The Role of Big Data in the Fitness industry & the use in online classes: Today’s blog will take you through the Role of Big Data has in the Fitness industry & the use in online classes. Those who run online classes or attend online classes may find this useful. Big data has been a powerful force of change in the fitness industry. More fitness companies are using data analytics, AI and other technology to better understand their customers, improve their operating margins and make other changes to adapt to new trends. Things to look out for Find the Right Management Software - First things first, you need to find the proper fitness management tools for gyms and fitness centers. You need to consider what data you are looking to analyze. Optimize Classes Based on Attendance - The last thing that you want is to host classes with poor attendance. Instead, use data from class bookings to determine what classes are popular and when people are most likely to attend them. Then...

  Over the past 18 months or so, social interactions, events, the workplace and education space have all, for the most part, moved from out in the world to inside our homes. Whilst this has been a huge sacrifice in different ways, in the workplace, many organisations have increased their efforts to look after the wellbeing of their employees. As a result, it has provided an opportunity for entrepreneurs and small businesses to reach target audiences through virtual channels in a more meaningful way. In the digital space, data on audience behaviour can be collected and analysed, allowing business owners to respond quickly and effectively. For example, wellbeing in has been promoted online through sessions including yoga, pilates, tai chi and meditation. From these sessions, some participants have continued to utilise online resources to maintain and improve their wellbeing. In order for providers of these services, many of whom are sole traders or small business owners, it is nece...