The Benefits and Challenges of using Customer Data for Marketing Rob Kane

 



Connecting with customers is vital,have you ever wondered how some sales teams manage to do this on such a deep level? It almost seems like they know leads’ and clients’ most personal feelings, desires, and challenges.

Well, guess what? In a way, those teams really do possess that kind of strategic information.And it all comes down to customer data and how companies use it to succeed. 

With this in mind company's who use Data for marketing are able to be very powerful in the way they target their consumers.  They look at the needs , Lifestyle & Habbits of all their Customers. Knowing when the consumers want something is they key. The easiest way to do this is to understand and how to process this data and when to use it.



The benefits are :

1.Understand the needs 

2.Correct Customer Information , what they want and need

3. What Communication is best to talk to them

4. Meeting their Preferences 


Challenges around it:


1. Restrictions of data usage

2. Issues around Privacy

3. Issues with Security access and someone taking data

4. Lack of Monitoring

5.3rd parties communicating to customers



If you're going to use consumer data, make sure it's done in a way that customers will like. GDPR must be implemented by all businesses that collect customer data. If not used correctly to efficiently serve consumers, there can be serious consequences, and the fact that customers are aware that you are collecting their data gives them the power to call you out if their confidence is betrayed.


Building trust requires listening to your consumers and asking them how they wish to be informed about why and how their data may be used. Don't make assumptions about how your consumers desire to be communicated with on their behalf. Allow audience members to opt in or be aware of your activity by reflecting and respecting their preferences.


It's also crucial to remind and reward customers for the value they get from providing their data. Consumers are becoming more aware of how their data is used by technology and businesses, and they can better understand why they are receiving certain advertisements. As a result, by sharing their information, explain the value purchasers obtain.


 Subscriber discounts, savings obtained by using a loyalty card in a store, or the overall savings obtained by subscribing to get mobile push notifications from a local merchant are examples of these.Once GDPR is implemented, the benefits should outweigh the challenges


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