Benefits of Using Social Media Marketing in the Wellness & Fitness Industry

 


Having a Social Media Marketing Plan or Strategy is Key to building a great relationship with your Current and Potential new Customers. You or your business needs to have a Presence online so that you are available to your clients. As we saw with Covid 19 over the past 2 years it was those businesses who communicated to their customers were the ones who won out over their competitors. Especially those who used the platform of Social Media to communicate it. The ones who it it well attracted new Customers, got their current customers to trade up or spend more.

Watching your competitors and how they are talking to their clients or your clients is very important. What are they talking about , who are they talking too on social media?  Are they running special offers? Are they doing something Unique? What are the new trends?  Its really important that you stay in touch with whats going on.  It changes so Fast that you need to otherwise you could be left behind by your competitors. The companies who are winning are talking to people via all the Platforms like Twitter, Instagram, Tik TOk  & Facebook. Knowing where you Customer and what social media they use is key. 

Make a Social media Plan for your business, Do your research on your Customers and where you need to attract new Customers from.  Keep on Trend as to whats happening. We all saw from Covid that a lot of business in the Fitness area went both on line and went outdoors.  How did you talk to you or communicate this to your Clients , Can you grow your business in the Summer months by having larger events outdoors.

So get to know the social media Platforms, know how and when you communicate. Knowing where your clients go and where your targeted clients are is key



Comments

  1. Michelle McBride7 March 2022 at 09:13

    You’re right, knowing the competitor really is so important and I feel its probably something I don’t spend enough time or energy on. Your article helps put into perspective how vitally important it really is to do this research and how beneficial it can be!
    There really are so many platforms to choose from and it can be a little overwhelming trying to decide which ones to use. I definitely agree that knowing who your customer is and where they are is really helpful when making this decision as without that information its really just a guess! Thanks for the interesting article

    ReplyDelete
  2. Rachel8 March 2022 at 05:27

    Hi,

    Great blog post, very informative, great knowledge on how analytics is beneficial to the wellness industry as this is often an overlooked industry. Can you provide any links to further information on this topic?
    Thanks,
    Rachel

    ReplyDelete
  3. Robert8 March 2022 at 13:11

    Brilliant post, gives you insight into how important it is to know your audience and how you communicate with them.

    ReplyDelete
  4. Orna9 March 2022 at 11:08

    great post very informative and insightful!

    ReplyDelete
  5. Unknown10 March 2022 at 01:24

    Very informative post, well written and insightful.

    ReplyDelete
  6. Michelle McBride10 March 2022 at 14:59

    Hi there, your blog post is a very interesting and helpful article. If you have any more information, I would be really grateful if you could share your links with me as I would like to learn more about the topics you touch on in your post. You write very clearly which really helps to understand complex information. Thank you for sharing your ideas and I look forward to reading more of your blog posts.

    ReplyDelete

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