Benefits and Challenges of using Customer Data for Marketing

 Benefits and Challenges of using Customer Data for Marketing




There are both many positives and negatives for companies using customer data 

for marketing purposes and in this article I will discuss these.


Benefits:

Customer Segmentation - by collecting customer data, we can narrow this data down

and categorise it. This enables us to be able to personalise marketing campaigns to specific

audiences.


Improved Customer Retention - by having specific and detailed customer data stored, this can

be easily accessed. This allows companies to deal with customer complaints quickly and 

efficiently to prevent these issues becoming bigger problems leading to unhappy customers.


Better Anticipation of Needs - customer data can be used to predict what they are most 

likely to purchase, based on their past behaviours and purchases, improving the sales process.


Maximising Marketing Campaign Results - by using data-driven decisions, marketing campaigns 

are much more likely to yield results


Challenges:

Data Protection - consumers in todays world are becoming more protective and wary of who

they share their data with. They may not be happy to share their data with you unless they 

have trust in your company.


Ensuring Compliance with Regulations - marketers face a lot of challenges when it comes to

ensuring they are compliant with all relevant laws relating to data retention. It can be a time consuming

and costly process if legal teams are needed to ensure this compliance.


Maintaining Accountability with Customers - There can be many consequences if data is used incorrectly.

Customers should always be aware that their data is being collected, and they should know why

it is being collected too. If companies do not use this data in an accountable matter, is may lead

to dissatisfied customers along with many other issues.


Orna


References:

https://www.aberdeen.com/cmo-essentials/good-bad-ugly-using-customer-data-for-marketing/

https://www.zendesk.co.uk/blog/benefits-challenges-crm-marketing/


Comments

Post a Comment

Popular posts from this blog

The Benefits of Running a paid Ad Campaign

Image
  The Benefits of Running A Paid Ad Campaign.   There are  many benefits of to running an Ads Campaign , the main ones are to drive more traffic to your online business site and alerting and communication to customers and clients.  1. Reaching the right People or Audience. having a Paid Ad campaign will allow you to target a very specific group  based on the information you select. You will need to know what devices, Behaviours, and where they are. This will ensure you are talking to the right people. 2.Attract or boost Traffic to your site. Drive them to see your posts or Adverts to get them to make a purchase or use your service. 3. Performance of your Ads.  See how is seeing these ads, Are they relevant and are they going to go that step further and use or purchase your product. Are you connecting to the right people at right times etc. 4. Manage your Budget :  By having a Pay as you go model will allow you to check and control your spend for the ad...
Read more

benefits of Google Analytics for a small business

  Google Analytics lets you see how many people visited your website. It also lets you see who left your website (bounced out) and why. Google Analytics tool will show you which pages have a high bounce rate and which pages are performing well. It helps you understand the impression you make on your customer. This gives you the opportunity to change a anything that doesn’t work eg: design layout or content  Google Analytics lets you see your users  geographical location and this is really important for understanding your customer and their needs. Knowing the location of your users helps you design specific marketing campaigns and set goals for that area.   Segmenting your market is clearer and easier when you use Google Ananytics. By using its Advanced Segments, you can learn a lot of things about your users and determine how and which ones to target in the right way that will appeal to them. You can drive more value and personalise your ads and campaigns by usi...
Read more

Benefits of Google Analytics in the Health Industry

Image
Google Analytics has become an extremely important element to any business, especially in the Health & Wellness industry. It will give you crucial information that will enable you to make a decision and improve your company based on real-time decisions. In today's short blog, we will discuss the key benefits of using Google Analytics for health-focused businesses.
Read more